private strategy for established founders

YOU THINK YOU NEED BETTER MARKETING.
to attract better clients, get more specific about who you’re talking to.

You already know what you sell. The harder question is whether you’re talking to the kind of client you actually want more of.

We help you get specific about that buyer first — then look at the positioning, messaging, marketing, website, customer experience, and systems that need to support them choosing you.

EXPLORE PRIVATE STRATEGY

private strategy for founders

YOUR BUSINESS HAS GROWN.
YOUR STRATEGY SHOULD TOO.

Referrals have slowed. Prospects are taking longer to decide. You’re losing business you expected to win — or working harder for the same result.

Something is making growth harder than it should be. We help you pinpoint what’s in the way, decide what matters most, and build the strategy for where the business is going next.

EXPLORE PRIVATE STRATEGY

you’re doing the marketing.

BUT YOU’RE STILL NOT ATTRACTING THE KIND OF CLIENTS YOU WANT.

you want bigger projects, more repeat clients, and clients who trust you to do what they hired you to do.

But too many of the people finding you need more convincing, question your expertise, or only see one small piece of what you could actually do for them.

you’re ready for larger engagements, but too many people are asking about the price before they understand the value.

They’re comparing numbers before they understand the scope, expertise, or value behind the work. So you’re trying to sell a larger engagement to someone who hasn’t fully understood why it’s worth more yet.

your website tells people what you do. it doesn’t give them a strong reason to choose you over the competition.

Your services are there. The information is there. But if the buyer can visit three other websites and hear basically the same thing, you’re making it harder for them to understand why you’re the better choice.

you’re posting. people may like what they see, but it’s not leading to the kind of clients you want.

They may admire the project, agree with the advice, appreciate your expertise, or like the post — without getting any closer to actually hiring you.

most of your best clients still come through referrals.

Referrals are great. That works — until it doesn’t. But if they’re your main source of new business, you don’t have enough control over when the next right client shows up.

your team can help with the marketing, but they still need you to tell them what “right” looks like.

They can write the post, update the website, send the email, or create the graphic. But when the brand standards still live mostly in your head, the work keeps coming back to you for approval — and the marketing is hard to hand off without you staying in the middle of it.

you probably already know how you’d answer these. but...

FIRST, WE GET SPECIFIC ABOUT THREE THINGS.

Before we add more marketing, we look at your offer, positioning, and buyer — and whether each is helping the people you want as clients find you, choose you, and pay what you charge.

01 offer
How are you describing what you’re selling?
02 positioning
What do you want to be known for?
03 buyer
Who is most likely to want it, buy it, and feel like it’s worth what you’re charging?

this is where the work gets specific.

BRING IN BETTER CLIENTS. KEEP THEM COMING BACK.

Depending on what needs attention, that could mean helping more of the people you want as clients find you and buy — or strengthening what happens after the sale: repeat business, retention, referrals, ease of delivery, and whether the experience actually supports the premium price.

we may work in one of these areas or several.

POSITIONING + BRAND
When how your business looks, sounds, or presents itself no longer reflects where you’re taking the business.
MESSAGING + CONTENT
When people need too much explanation to understand the value or why they should choose you — and your content isn’t moving them closer to hiring you.
WEBSITE + CONVERSION
When your website explains what you offer but still leaves buyers wondering what to do next, whether it’s for them, or why it’s worth the investment.
MARKETING + CHANNELS
When you’re posting, networking, emailing, or trying different platforms, but still aren’t sure which efforts are actually bringing in the clients you want.
SYSTEMS + DELIVERY
When follow-up, onboarding, delivery, or internal decisions still depend on you remembering, checking, approving, or explaining what happens next.
CUSTOMER EXPERIENCE
When you know the work is good, but the experience of becoming and being a client doesn’t feel as polished as it should.

inside the six-session private strategy experience

WE START WITH WHAT NEEDS ATTENTION NOW.

You don’t have to arrive knowing exactly where to start. We look at what’s happening in the business, decide what deserves attention first, and use each session to make the next decisions together.

WE FIGURE OUT WHAT NEEDS ATTENTION FIRST.
You may come in thinking the website is the problem and realize the buyer, positioning, or message needs attention first. We start where the business actually needs us — not where you assumed we would.
WE MAKE THE DECISIONS TOGETHER.
You’re not leaving each session with a list of recommendations to sort through on your own. We talk through the options, decide what makes sense, and leave the conversation with a clear direction.
YOU LEAVE KNOWING WHAT HAPPENS NEXT.
By the end of the session, you know what was decided, what needs to happen next, and whether that work belongs with you, your team, or someone you hire.
EACH SESSION BUILDS ON THE LAST.
We carry forward the decisions we’ve made, what you’ve learned, and what’s changed between sessions — so the work keeps moving instead of resetting every time we meet.

the conversation turns into clear direction.

YOU LEAVE KNOWING WHAT TO DO.

What that looks like depends on what we work through. That could be messaging that attracts the kind of client you want, content that gets the right people to stop and pay attention, a decision you can stop coming back to, or a next move you can act on. Sometimes, it’s simply knowing what needs to be adjusted.

language you can put to work.

That might be website copy, a landing page direction, content scripts, an email, content angles, lead magnet messaging, or the words your team needs to carry the strategy forward.

decisions you can stop coming back to.

Who you’re talking to. What you’re selling. What you want to be known for. What belongs in the customer journey. What deserves your attention now — and what doesn’t.

direction you or your team can execute.

You have clearer language, standards, examples, tools, and next steps to work from — whether you’re implementing it yourself or handing it to your team.

a next move that makes sense.

Not a pile of recommendations. You know what was decided, what needs to happen next, and who should own it.

the people shaping the strategy matter.

THE STRATEGY DOESN’T
GET HANDED OFF.

Your strategy is shaped directly by us. The thinking behind the work comes from the experience, insight, and perspectives we’ve built together across brand, buyer psychology, marketing, systems, execution, and customer experience.

That matters because you may come in thinking one thing is making growth harder. That’s rarely the whole story. We look at the business as a whole so you can see all the parts connected to the problem you’re trying to solve — and what actually needs your attention.

Takicha + Warrick

trusted across the small-business ecosystem.

We’ve supported entrepreneurs through programs connected to organizations including:

Start with what you’re dealing with now

is it one thing — or are several things connected?

If you have one specific thing in front of you — a sales page you’re about to launch, a pitch you’re preparing, a brand shoot you’re planning, an offer you’re about to promote, or a marketing direction you need to choose — that’s what the Focused Strategy Session is for.

If your content isn’t landing, your emails aren’t getting responses, sales feel stagnant, the website isn’t turning interest into inquiries, or the clients coming in aren’t the ones you want more of — and you’re not sure what’s actually causing it — Private Strategy gives us the room to work through what’s connected.

You don’t have to diagnose the business before you come to us. The difference is whether you’re bringing one specific thing to work through — or a bigger problem that keeps showing up in different parts of the business.

FOCUSED STRATEGY SESSION

900

60 minutes

for one specific thing you want experienced eyes on before you move forward.

Bring the thing you’re working on. We’ll look at it together, tell you what we see, challenge what needs challenging, and help you decide what to do next.

A good fit when you already know exactly what you need to create, refine, or get feedback on.

BOOK YOUR FOCUSED STRATEGY SESSION
 

PRIVATE STRATEGY

3400

Six 90-minute sessions

for when what’s getting in the way is showing up in more than one part of the business.

You may not know what to post or where to post — or you may be posting consistently and still not attracting the clients you want. Your website explains what you do, but potential buyers still aren’t booking calls, calling your office, or filling out your forms. Most of your clients are still coming through referrals, and deep down you know that’s not a sustainable way to grow.

Your offer, positioning, or messaging may be unclear, and you’re attracting the wrong prospects or clients because of it. Or your team can execute, but they still need you to approve every detail — and you never quite feel like it will get done right unless you’re hands-on, micromanaging, or doing it yourself.

Private Strategy gives us the time to look across your buyer, offer, positioning, messaging, marketing, website, customer experience, and systems — see where one thing is affecting another, determine what needs attention first, and work through what needs to change together.

A good fit when several of these things are happening at once and you need more than one focused session to sort out what needs to change first, next, and later.

START PRIVATE STRATEGY
 

PRIVATE STRATEGY + BRAND GUIDE

4900

Six 90-minute sessions + completed Brand Guide

for when you want to refine how the business is positioned, who it’s speaking to, and how the brand should show up, and leave with it all documented for your team.

You get everything in Private Strategy, plus a completed Brand Guide built from the decisions we make together.

As we refine your buyer, positioning, messaging, voice, visual direction, and other brand decisions, we turn that work into one organized reference for how the business should show up and communicate moving forward.

That means you and your team aren’t trying to remember what was decided, recreate the direction from old notes, or come back to you every time they need to write, design, market, or make a brand decision.

A good fit when you want the strategic work and a finished brand system your team can actually use after our sessions are complete.

START PRIVATE STRATEGY + BRAND GUIDE
 

FREQUENTLY ASKED QUESTIONS

CHOOSE YOUR LEVEL OF SUPPORT